Meet Dana-Maxx
Certified neuroscience and mindfulness coach, author of The Happiness High, and founder of The Be Happy Project — a global platform reaching nearly one million people.
Dana-Maxx Pomerantz is a certified mindfulness and neuroscience coach and the founder of The Be Happy Project, a global mental wellness community reaching nearly one million people.
Through uplifting content, empowering conversations, and research-backed tools, she helps people cultivate lasting happiness, emotional resilience, and create meaningful personal growth.
A former New York City fashion designer for Marc Jacobs and Betsey Johnson, Dana-Maxx pivoted her career to follow her true calling:
helping others reconnect with their inner light
and live with more purpose.
About Dana-Maxx
Dana-Maxx lives on the East Coast with her husband and two daughters.
Over the past decade, she has dedicated herself to studying happiness and emotional resilience, sharing her insights through her debut book, The Happiness High, The Happiness Club newsletter, inspiring social media content, and speaking engagements.
Her work has been featured in magazines, podcasts, and on billboards across New York City, and she has collaborated with leading personal development brands.
About The Be Happy Project
939,000 followers
+ millions reached each month
What began with a single Instagram post and 32 likes has grown into a global mental wellness community reaching nearly one million people.
The Be Happy Project was born from a simple realization when Dana-Maxx was at rock bottom:
Happiness isn’t something you chase when life goes “right. Real happiness is steadier — rooted in resilience, self-compassion, and meaning.
Today, the platform shares uplifting content, research-backed tools, and conversations with leading voices in personal growth, helping people reconnect with their inner light and build lasting well-being.
follow the be happy project
Your posts are the best on social media... right on point... No BS. Thank you for brightening and turning around so many of my days!
— Beth O.
I live with depression and survived a suicide attempt last summer. Your posts help me the most on the hard days. Thank you for bringing happiness and positivity to my life and the lives of so many.
— Kimberly G.
When I feel overwhelmed and frustrated, I read your quotes. You are my healing, and The Be Happy Project always helps me keep going despite the obstacles. Thank you!
— Akhadov O.
My self-confidence was destroyed in my last job, but your posts help me learn to love myself again.
— Akhadov O.
I love The Be Happy Project so much! Single mum struggling with anxiety and past trauma, and I always love seeing your posts.
— Jacqueline S.
“I’m so grateful for The Be Happy Project. I’m going through a tough divorce, and you’ve inspired me to look at the bigger and better picture so many times. You’ve helped me get through the hardest days.
— Emma L.
I love, love, love The Be Happy Project! It helps a lot from someone who’s suffering from anxiety. THANK YOU!